FUTURE OF CHIROPRACTIC STRATEGIC PLAN - PHASE III: IMPLEMENTATION

Public-Facing Communications Committee

Purpose: Create an expanded demand for chiropractic services through consistent, congruent, targeted, and effective public-facing messaging campaigns.

Interim Leadership

Dr. Michaela Edwards

Dr. Michaela Edwards

Interim Co-chair

Dr. Bharon Hoag

Dr. Bharon Hoag

Interim Co-Chair

Interim Committee

Michael Coates, Esq.

Dr. Thomas Kearns

Dr. Eric Plasker

Dr. James Walters

First 90-Days Tactical Plan

1. Establish committee and meeting dates.

2. PR/Branding/Marketing:

a. Develop a request for proposals (RFP) for PR/branding/marketing firm(s).

b. Establish budgetary needs.

c. Vet proposals and begin contracting process.

3. Identify and begin to engage key internal and external influencers to support ultimate messaging. Champion: Michael Coates, Esq.

4. Establish 2nd Quarter SMART Goals.

Interim Sub-Committees

Join a Committee